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major in business analytics

Bachelor of Business Administration in Business Analytics Degree

B.B.A in Business Analytics Program Overview

Pursuing a Business Analytics major at FHU offers a dynamic and rewarding educational experience. Gain data analysis skills, strategic decision-making abilities, and network with industry professionals. Choose FHU for a comprehensive education in Business Analytics and launch a successful career.


College of Business

Department chair name:

Matt Vega
B.A., J.D.

Program Coordinator:

Mr. Charlie Smith

Learning at FHU

Why Major in Business Analytics at FHU?

If you’re seeking a major that combines the power of data analysis with strategic decision-making, consider studying Business Analytics at Freed-Hardeman University. Our program offers a unique blend of analytical skills, business acumen and cutting-edge technology to prepare you for success in the data-driven world of business. Here’s why choosing to major in Business Analytics at FHU is a smart choice:
Business analytics students in our College of Business programs become specialists in the field, proficient in strategic data analysis, consumer behavior, leadership skills, business strategy, and advanced analytics

Program Highlights:

  • High-demand career prospects
  • Expert faculty
  • Hands-on learning opportunities
  • Cutting-edge technology proficiency
  • Strategic decision-making skills
  • Networking and professional development
  • Ethical perspective

Bachelor of Business Administration Degree in Business Analytics Four-Year Plans

Success begins with strategic planning, and at our institution, we prioritize your journey toward achieving your goals. That’s why we have meticulously crafted comprehensive four-year plans specifically tailored to guide you. FHU’s Business Analytics program is designed to empower students with the essential tools and skills necessary to excel in the highly competitive landscape of the modern business world.
students outside a mini donuts food truck

Careers for Business Analytics Majors

If you’re a business analytics major seeking a fulfilling career that capitalizes on your unique skill set, the possibilities are endless. With a degree in business analytics, you’ll have a wide range of career opportunities to explore. Our graduates have found success in various industries, leveraging their expertise in data analysis and strategic decision-making. Here are some of the exciting career paths available to business analytics majors:

  • Business Analyst
  • Data Analyst
  • Financial Analyst
  • Marketing Analyst
  • Operations Analyst
  • Supply Chain Analyst
  • Risk Analyst
  • Risk Analyst
  • Business Intelligence Analyst
  • Consulting Analyst
  • Data Scientist
  • Market Research Analyst
  • Project Manager

Business Analytics Major Degree Requirements

At Freed-Hardeman University, we prioritize understanding consumer needs for business success. Our Business Analytics program focuses on equipping students with the necessary mathematical, financial and analytical skills through comprehensive degree requirements. We ensure that our students gain proficiency in these areas to excel in managing and growing businesses. Additionally, we provide a strong emphasis on effective decision-making and the development of impactful marketing strategies, tailored to target audiences.

I. Liberal Arts Core Requirements

Listed in this catalog under Academics: Liberal Arts Display
Limit II. C. Quantitative Reasoning to MAT 235 Introductory Statistics
Limit III. B. 1. Biology to BIO 211 Human Anatomy and Physiology I

II. Common Professional Component for all B.B.A. majors - 39 hours
ACC 231 Principles of Accounting I 3
ACC 233 Principles of Accounting II 3
BAN 225 Quantitative Business Analysis 3
BUS 254 Business Technology 3
BUS 351 Business Communication (W) 3
BUS 354 Legal Environment of Business 3
BUS 455 Business Ethics (W) 3
BUS 459 Business Capstone (W) 3
ECO 271 Macroeconomics 3
ECO 272 Microeconomics 3
FIN 385 Managerial Finance 3
MGT 241 Principles of Management 3
MKT 261 Principles of Marketing 3
III. Major Requirements - 24 hours
BAN 325 Business Analytics 3
BAN 425 Advanced Business Analytics 3
CIS 171 Computer Programming I  3
CIS 172 Computer Programming II 3
CIS 324 Database Systems 3
CIS 377 Artificial Intelligence 3
  Internship, upper-division business electives 6
IV. Electives (including additional Bible) - 29 hours

Frequently Asked Questions About Our Business Analytics Program

Below are answers to questions prospective students often have when considering a major in Business Analytics. If you have additional questions or need more information, please contact admissions@fhu.edu and they will happily answer questions and provide additional details about our program.


What makes a Bachelor's Degree in Business Analytics at FHU better?

A Bachelor’s Degree in Business Analytics at FHU stands out for several reasons:

Comprehensive Curriculum: Our program offers a comprehensive curriculum designed to equip students with the essential skills and knowledge in data analysis, strategic decision-making, business acumen, and cutting-edge technologies. You’ll gain a solid foundation in statistical analysis, data visualization, predictive modeling, and data-driven decision-making.

Expert Faculty: FHU boasts a team of experienced faculty who are industry experts in the field of business analytics. They bring real-world insights into the classroom, ensuring that you receive practical and up-to-date education. Our faculty is dedicated to your success and provides personalized guidance and mentorship throughout your academic journey.

Hands-On Learning Opportunities: At FHU, we believe in the power of experiential learning. Our program offers hands-on opportunities, such as case studies, projects, and internships, allowing you to apply your knowledge and skills to real-world business challenges. These experiences provide valuable practical insights and enhance your problem-solving and analytical abilities.

Cutting-Edge Technology: Business analytics heavily relies on advanced tools and technologies. FHU provides access to state-of-the-art software and resources, ensuring that you gain proficiency in utilizing industry-standard tools for data analysis, visualization, and predictive modeling. You’ll be well-prepared to tackle complex business problems using the latest technological advancements.

Industry Relevance: Our curriculum is designed to align with current industry trends and demands. We constantly update our courses to reflect emerging practices and technologies in the field of business analytics. This ensures that you acquire the relevant skills and knowledge that are sought after by employers in today’s data-driven business world.


Career Support: FHU offers dedicated career services to support your professional growth. From resume building and interview preparation to networking opportunities and job placement assistance, we strive to help you launch a successful career in business analytics.


By choosing a Bachelor’s Degree in Business Analytics at FHU, you’ll receive a comprehensive education, learn from expert faculty, gain hands-on experience, utilize cutting-edge technology, and benefit from our commitment to preparing you for a successful career in the dynamic field of business analytics.

What are the requirements for a Business Analytics degree at FHU?

To earn a Business Analytics degree at FHU, you will need to fulfill the following requirements:

General Education Courses: Complete the general education curriculum, which includes courses in English composition, mathematics, natural sciences, social sciences, humanities, and fine arts. These courses provide a well-rounded education foundation.

Business Core Courses: Take a set of core business courses that cover fundamental topics such as accounting, economics, management, marketing, finance, and business law. These courses provide a broad understanding of business principles.

Business Analytics Major Courses: Complete a series of specialized courses specific to the Business Analytics major. These courses typically include subjects like data analysis, statistics, predictive modeling, data visualization, business intelligence, and strategic decision-making.

Elective Courses: Select elective courses according to your interests or to further enhance your knowledge in specific areas related to Business Analytics. These electives may include additional courses in analytics, technology, finance, marketing, or other business-related fields.

Capstone or Internship: Engage in a capstone project or internship experience to apply your skills and knowledge in a real-world business setting. This provides practical hands-on experience and strengthens your understanding of Business Analytics principles.

It’s important to note that specific course requirements may vary based on the curriculum of the Business Analytics program at FHU. It is recommended to consult the official program guide or contact the College of Business at FHU for the most accurate and up-to-date information regarding degree requirements.

What is the job outlook for business analytic degree graduates?

The job outlook for business analytics degree graduates is exceptionally promising. As organizations increasingly recognize the value of data-driven decision-making, the demand for professionals with expertise in business analytics continues to grow across industries. Here are some key factors that contribute to the positive job outlook:

High Demand: Businesses of all sizes and sectors require skilled professionals who can analyze and interpret data to drive strategic decisions, improve operational efficiency, and gain a competitive edge.

Diverse Industry Opportunities: Business analytics professionals are sought after in a wide range of industries, including finance, consulting, healthcare, retail, e-commerce, technology, manufacturing, and more. This provides graduates with a broad spectrum of career options.

Data-Driven Decision-Making: With the increasing availability of data, organizations are placing greater emphasis on leveraging insights to make informed decisions. Business analytics graduates are equipped to extract actionable insights from complex data sets, contributing to effective decision-making.

Evolving Technologies: The continuous advancement of technologies such as big data analytics, artificial intelligence, machine learning, and data visualization creates new opportunities for business analytics professionals. Graduates with the latest technical skills have a competitive advantage in the job market.

Job Roles and Titles: Business analytics graduates can pursue various job roles, such as data analyst, business intelligence analyst, data scientist, marketing analyst, financial analyst, operations analyst, supply chain analyst, and consulting analyst, among others. These roles offer diverse responsibilities and career growth potential.

Competitive Salaries: Due to the increasing demand and specialized skill set, business analytics professionals often receive competitive salaries and attractive compensation packages.

Continuous Growth and Adaptation: The field of business analytics is evolving rapidly, requiring professionals to continuously update their skills and stay abreast of emerging trends. This presents ongoing opportunities for career growth and development.

Overall, the job outlook for business analytics degree graduates is highly favorable, offering a wide range of career opportunities, competitive salaries, and prospects for professional advancement.

What are the skills needed for a successful business analytics career?

To have a successful career in business analytics, it is important to possess a combination of technical, analytical, and business-related skills. Here are key skills needed for a successful business analytics career:

Data Analysis: Proficiency in analyzing large and complex datasets, utilizing statistical techniques, and applying data visualization to extract meaningful insights.

Quantitative Skills: Strong mathematical and statistical skills to perform calculations, develop models, and apply quantitative methods to solve business problems.

Programming and Software Knowledge: Proficiency in programming languages such as Python, R, SQL, or SAS, as well as familiarity with data analysis and visualization tools like Tableau, Excel, or Power BI.

Critical Thinking: The ability to approach problems analytically, think logically, and break down complex issues into manageable components.

Problem-Solving: Skill in identifying problems, generating creative solutions, and implementing effective strategies to address business challenges using data-driven insights.

Business Acumen: Understanding of business principles, industry dynamics, and market trends to connect analytics findings with strategic decision-making and organizational goals.

Communication Skills: The ability to effectively communicate complex analytical concepts, insights, and recommendations to both technical and non-technical stakeholders.

Collaboration and Teamwork: Working effectively in cross-functional teams, collaborating with professionals from diverse backgrounds, and contributing to collective goals.

Adaptability and Learning Agility: Being open to continuous learning, staying updated with emerging tools and technologies, and adapting to evolving business needs in the dynamic field of analytics.

Ethical and Privacy Awareness: Awareness of ethical considerations, data privacy regulations, and responsible data usage to ensure compliance and maintain stakeholders’ trust.

Developing and honing these skills will position you for success in a business analytics career, enabling you to effectively analyze data, derive insights, make data-driven decisions, and drive business growth.

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